The New Yorker illustrations add classic modernity and clever humor to web design. These illustrations are iconic and embody the brand and its classic heritage. There's a modernity to these sleek, sophisticated and clean designs that bring with them a clear vibe and tangible personality. The New Yorker maintains this theme throughout the site as well as through typography and tone. Illustrations can create an entire brand identity, giving it a competitive edge and elevating it above others in the same industry. And in the case of The New Yorker, those immaculate and compelling illustrations set the stage for the creative stories that live on the website. 7. Flagship Brewery Lighthouse Brewing Co.

went all out on custom illustration for its website. The animated illustrations on their homepage are both beautiful and captivating. In conjunction convey the origins and personality of the brand. a memorable and enjoyable experience. Lighthouse Brewing Custom Real Estate Photo Editing Illustration Web Design Lighthouse's marine illustrations create a strong and recognizable brand identity. These illustrations make up the entire design, creating a complete and cohesive brand identity that easily guides users from page to page. And it's not a boring theme at all, the nautical nature of boats, waves and sea monsters creating a story that dances behind the scenes.