While most of us are focused on creating new content consistently, sometimes the best results come from updating content you already have.
I used this strategy to help one client double their traffic to existing blog posts (9,000 monthly visitors to 18,000 monthly visitors).
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To maximize your ROI from content updating, prioritize updating posts that previously performed well and have recently lost the most traffic.
You can do this by plugging your URL into Ahrefs, clicking “Top Pages” (under Organic Search), and then setting the comparison date range to the past three or six months.
From there, filter the results by the most traffic loss (click on “Change” so that the tool orders results by posts that have lost the most traffic).
List of URLs with corresponding data like Traffic, Keywords, etc
As these posts have lost significant traffic in recent months, it’s worth investigating further to see if updating them can increase search traffic once more.
The above ideas are our go-to strategies for generating content ideas in 2022. The key to generating endless content ideas is to start by understanding your customers’ pain points and then brainstorming ideas that can help them solve those pain points.
If you can also tie the solutions back to your product, you’ll be well on your way to generating a strong ROI from your content efforts.