Check metrics for higher engagement rates, clicks, likes, comments or shares. If these videos perform well organically, it's worth promoting them and sharing their message with a larger audience. Job Function Email List 13. A/B Test Your Video Ads Analyze test data Split testing can be used for Facebook video ads and is always a good practice. Job Function Email List They'll give you useful feedback on how your video variant works better and deserves sponsorship.
When running a video split test on Facebook, you can select one or more variables to compare. Variables can be audiences, where you can compare how your ad will reach different people. Job Function Email List Creative variables help you analyze different images, text or styles. Other variables you can try are: Delivery optimization placement product set. Job Function Email List Multiple variables where you can test multiple variables and compare complex campaigns14.
Analyze Results and Optimize Ads After each campaign, you need to check the results and analyze the performance. Job Function Email List Using Facebook Insights and Ads Manager, you can determine which videos are playing so you can create similar video ads for your next campaign. You can view videos that users watch from start to finish. Job Function Email List Or see the average time viewers spend interacting with your video. Engagement, comments, clicks, visits to your website after viewing are also other important metrics you might want to consider.