How much does it cost to acquire a lead or sale from SEO? This is just another way of looking at things that I picked from the ever insightful guys at Smart Insights, so have a plan and see what best suits your reporting and analysis needs. SEO KPIs Let's be frank here: Effectively measuring the results of SEO and digital marketing campaigns is a tall order. We have a lot of data, but in its native format, a tool like Google Analytics often confuses more than it provides insight. These tools should be customized to specific business goals, and this should be done by looking at desired results and linking them to your SEO strategies with KPIs the client can understand.
The KPIs we use in SEO projects at my agency, Bowler Hat, are designed to go beyond simply tracking rank for a narrow set of keywords. Instead, we look at the impact on fax number list organic traffic (awareness), traffic relevance (engagement), and overall quality, and the likelihood that that traffic will lead to a sale, lead, or conversion of any kind. We also want to look at the actual output of your campaigns, which is often content created to increase topical reach and links created to increase authority and relevant referral traffic. Finally, we look at traditional
SEO metrics provided by tools like Moz and Majestic SEO. This is not a template as such and will need to be customized to your clients specific job and goals, but it should get you 90% better on your way to SEO KPIs and reporting much improved. SEO Metrics These are the traditional KPIs that we can use to assess progress. Often these will need to be compared to competitor values to provide real context. Typically, an increase in your site's perceived trust and authority will correlate with