CCTV exposed the chaos of e-commerce live broadcasts: the sampling failure rate of Dewu products is 50%, and there are also problems with Kuaishou Xiaohongshu Recently, the Shanghai Municipal Administration for Market Regulation conducted random inspections on 6 categories of commodities including infant clothing, adult clothing, clothing accessories, shoes, bags and bedding sold on 9 e-commerce live broadcast platforms, involving a total of 96 brands of 6 categories of products.
It was found that among the 113 batches of samples, 22 batches were unqualified, and the unqualified rate was 19.5%. Distributed red envelopes and physical objects worth 1.5 billion yuan. It is reported that Jingdong is preparing for the 2022 Spring Festival Gala red envelopes: Xu Lei is in charge, and 8 project teams have been established The Jingdong Spring Festival Gala Red Envelope Project is in charge of the overall responsibility of Xu Lei, President of Jingdong Group, led by Xin sms marketing service Lijun, CEO of Jingdong Retail, and Lin Chen, head of Jingdong Retail-Platform Business Center, and Shao Jingping, head of Jingdong Retail-Marketing and Commercialization Center. An employee who participated in the project said that 8 project teams have been established within JD.com, which will pool the efforts of the entire group to fight the Spring Festival Gala red envelope campaign.